Kona Ice

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shavedicetrucks
Posts: 48
Joined: Mon Feb 13, 2012 11:34 pm
Location: WV
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Re: Kona Ice

Postby shavedicetrucks » Tue Apr 26, 2016 7:59 pm

What a pathetic comment. This forum is to exchange ideas and information in a professional manner. If you can't keep it professional and productive, then go away.
Throwing around slanderous comments, filthy language, and bad mouthing something or someone you have no experience with shows a weak and elementary level way of dealing with things.

Loveshaveice
Posts: 14
Joined: Mon Apr 25, 2016 12:44 pm

Re: Kona Ice

Postby Loveshaveice » Wed Apr 27, 2016 1:24 pm

It's kinda of funny when some say they are not jealous then they talk about kona having the games and schools tied up. I would love to have a truck that looks like one of the franchise trucks. If you believe kona sucks than go take their events from them. They set the bar high so go and set it higher or be quite. Some talk about kona not being "shave ice", hate to tell you but most kids don't care. I would love to add a flavor type system to my truck. So what if some kids pour to much, I know my son likes to make his own when we are out somewhere and he sees one of there trucks. I let him buy one from another truck because i know what we do and we can compete in most settings. We all need to get along with each other. I do my thing and they do their's.

shavedicetrucks
Posts: 48
Joined: Mon Feb 13, 2012 11:34 pm
Location: WV
Contact:

Re: Kona Ice

Postby shavedicetrucks » Wed Apr 27, 2016 7:26 pm

Thank you LoveShaveIce for the professional and insightful reply!

Loveshaveice
Posts: 14
Joined: Mon Apr 25, 2016 12:44 pm

Re: Kona Ice

Postby Loveshaveice » Wed Apr 27, 2016 8:27 pm

shavedicetrucks wrote:Thank you LoveShaveIce for the professional and insightful reply!

Anytime.

shavedicetrucks
Posts: 48
Joined: Mon Feb 13, 2012 11:34 pm
Location: WV
Contact:

Re: Kona Ice

Postby shavedicetrucks » Mon Apr 16, 2018 8:42 pm

Wonder how uom2001 's season was last year. Wonder if that royalty fee that I pay with Kona is worth the sales I had last season versus when I was a privateer. Hmmm. (hint:YES)

ShaveIce²
Posts: 495
Joined: Fri Feb 20, 2009 9:53 pm
Location: Honolulu,HI
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Re: Kona Ice

Postby ShaveIce² » Mon Apr 16, 2018 10:11 pm

It has been awhile since we visited this thread. Many people need to keep in mind Kona operates on a different business model than other franchises, and if you are private then even more so you are different. That is like buying a McD franchise or opening your own burger joint.

One thing I want to remind members is that one of the reasons why Kona is successful and able to get into schools, events, and other functions is not just because of the truck itself. That is something you can do on your own at a lower price or better. Kona is able to get into good events because they give back a lot to the event host in forms of donations or charity. That is one big reason they are invited back every year while other private vendors fail, despite offering at times a superior product. If many of the caterers are willing to give back to the community, they too will find alot of doors open to them. Correct me if I am wrong but their marketing is based on a "giving" approach rather than taking.

We recently started our catering operation too in our area and that approach has been very welcomed with event organizers and schools.
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Forum for Hawaiian shave ice, shave ice supplies, shave ice flavors, and shave ice machines.

Loopdan
Posts: 46
Joined: Sat Oct 01, 2016 6:51 pm

Re: Kona Ice

Postby Loopdan » Tue Apr 17, 2018 1:21 pm

Let's be honest here. Kona isn't giving a donation to schools. The more accurate term is "kickback."

I'm not saying others don't do the same thing, but it's nothing more than a kickback marketed as giving back to the community.

TWH
Posts: 95
Joined: Mon Dec 24, 2012 12:22 am

Re: Kona Ice

Postby TWH » Tue Apr 17, 2018 6:27 pm

I have no issues with Kona, but I am curious on one thing. Since you have a limited territory (of whatever size), how much do you feel the hit when a competitor comes in and aggressively goes after the same people you market to? For instance there are only so many schools and daycares in your territory. You only service so many of those and if a new person moves in and gets half of those contracts from you, how do you handle it?

ShaveIce²
Posts: 495
Joined: Fri Feb 20, 2009 9:53 pm
Location: Honolulu,HI
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Re: Kona Ice

Postby ShaveIce² » Fri Apr 27, 2018 1:48 am

haha, well okay Kick back perhaps is the more correct term but that is a huge plus into getting to these events. Now where the money goes to I can't guarantee, hopefully it is directly to the non profit/cause and not any individual. That being said, I think it is a good idea to get into schools and functions.
www.shaveiceshaveice.com
Forum for Hawaiian shave ice, shave ice supplies, shave ice flavors, and shave ice machines.

Loopdan
Posts: 46
Joined: Sat Oct 01, 2016 6:51 pm

Re: Kona Ice

Postby Loopdan » Sun Apr 29, 2018 12:06 pm

ShaveIce² wrote:haha, well okay Kick back perhaps is the more correct term but that is a huge plus into getting to these events. Now where the money goes to I can't guarantee, hopefully it is directly to the non profit/cause and not any individual. That being said, I think it is a good idea to get into schools and functions.


I'm with you. It's a great way to get into schools & day cares. I'm not trying to disparage Kona by saying their "donations" are kickbacks, and I'm sure the kickbacks do go to the actual organizations. But it isn't a donation out of the goodness of Kona's heart when the "donation" from Kona is dependent on the organization giving you access to their clientele.

TWH brings up a great question that I'd like to hear discussed. Kona is a marketing company that rises and falls on their ability to get their trucks in front of captive audiences. To be frank, their product is well below industry standards in terms of taste. Being dependent on school, day cares, and little league games for their income is a great business model until competent competition arrives. I'm curious what happens when a Tikiz truck and a Kona truck overlap territory.


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